Case Study
Inertia Engineering

Like many businesses, Inertia has great stories to tell, but were not confident telling them and utilising communications to engage across emerging channels and markets.

 is a boutique engineering consultancy located in Brisbane. Working across the civil, flood, residential, housing and commercial sectors, they deliver fantastic outcomes for their clients, helping their projects to succeed.


Brand Strategy

Sales Strategy

Social Media Strategy


Content Development

what did we do

Our goal was to help Inertia to grow their audience, tell their story and demonstrate the value that they bring to their clients’ projects through the services, expertise and capabilities that their firm provides. 

Whenever a business has great stories to tell it is important to ensure that the frameworks for story telling is in place. Working with the team we developed and implemented a series of strategies aligned to their key goals.

Working across LinkedIn, Facebook and direct communications we helped support the team, build their profile and engage their audience. 

Brand Strategy

We worked with Inertia to develop their brand position, type and story and to articulate their values through their content.

Communications Strategy

In order to effectively communicate we developed a strategy for Inertia focused on content and channels. The goal was to raise the profile of the organisation, showcase their expertise and their talented team members.

Content Strategy

As part of ongoing service we develop content and manage publication and monitoring across social media channels, website and newsletters.

Sales Strategy

Developing content and engaging an audience is important, but having processes in place to identify and nurture leads is critical. We worked with the team to develop a sales strategy, lead qualification scorecard and process to qualify and convert opportunities.

Contact Us

We'd love to hear from you, so if you want to catch up for a coffee, pick our brains or find out more about what we do, get in touch.

375 Wickham Terrace, Spring Hill
Queensland, 4000.

0449 979 629

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